Matthew Cox, CEO of North Atlantic Fishing Company, is taking part in the RideLondon-Surrey 100 event on Sunday 4 August in aid of Seafarers UK.
Matthew will start the Ride at 05:45 in Queen Elizabeth Olympic Park and cycle the 100-mile route on closed roads through the capital, into Surrey’s countryside. The course is renowned for its leg-testing climbs and has been made famous by the world’s best cyclists at the London 2012 Olympics.
Ahead of the ride, Matthew is encouraging friends, family and peers to sponsor him, with all funds raised going to Seafarers UK. The charity provides vital support to seafarers in need and their families by giving grants to organisations and projects that make a real difference to people’s lives, across the Merchant Navy, Fishing Fleets, Royal Navy and Royal Marines.
Speaking on the ride, Matthew said: “I’m not a cyclist so this will be a real challenge for me, but one I’m glad to undertake to raise awareness and funds for an organisation as close to my heart as Seafarers UK.
“Seafarers UK does such important work in supporting our vital coastal communities and in 2018 alone it awarded 76 grants totalling £2.46m to 56 maritime welfare charities. As someone with a long-standing career in the maritime industry, and an advocate for several national organisations offering advice and guidance to those in the sector, I’m very happy to be taking part in the ride to fundraise for this organisation.”
Seafarers UK has been helping people in the maritime community for over 100 years, since 1917, and relies on the support of the industry to help raise awareness and funds for its cause.